There are multiple ways to approach the process of building a product. Different product owners (either product managers or entrepreneurs) have different strategies. Some will just go with their intuition about customers and market needs while others simply assume that their own problem must be that of others and go about building a product to address that problem. Although these might be good starting points, the process of assessing the validity of an idea shouldn’t stop there. In fact, user and data driven product design and development is the only way to build top notch products that will take off!