Product Management

6 Important Product, Design and Strategic Decisions For Wearable Makers

future of wearable tech_image for challenges of wearable makers

It is a super exciting time for wearable entrepreneurs! The early generation of wearables has offered a promising step towards what could be achieved over time with the new generation of wearable products.

The wearable industry is still in its infancy. Although wearable makers have spent significant effort to marry hardware and software technologies and build cool products, there is still a lot to be discovered, learned, and applied in this industry.

As a wearable maker, there are six elements to consider and successfully navigate in order to build a winning product that will be adopted by the majority of the population: (more…)

Can You Be a Rockstar Product Manager?

By: Yasi Baiani, Product Manager @ athenahealth & Matthew Jaffe, Product Manager @ Dropbox.
This Blog Post was also published on The Harvard Business School Student Magazine. 

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As Marc Andreessen said: “Software is eating the world.” With more and more businesses moving online, there’s an ever-growing demand for talented designers and developers to design and build the best products. There’s also a critical need for solid product managers (PMs) to determine what products and features to build. Product management has become that sexy role in the Valley and elsewhere. In fact, many top tech companies’ CEOs have previously been highly respected product people (e.g. Marisa Mayer, CEO of Yahoo; Jack Dorsey, Founder of Twitter & Square).

The product manager is the liaison between the customer voice and the technical team. She understands and speaks the languages of the developers and designers. She is a bridge between the market and the product. She is the reality between customer needs and technical possibilities (and challenges).

You may wonder if the product manager role is right for you. Below, we lay out the main responsibilities of a PM and what attributes make a top 1% PM:

1)   Comprehends markets and customer needs:  The PM’s ability to empathize with customers and understand their needs – as well as the competitive landscape – is a PM’s most crucial skill. Everyone in the company relies on the PM’s clear understanding of customer needs (via research, surveys, and interviews) and the succinct communication of those needs (via user stories).  Read Steve Blank’s “The Four Steps to the Epiphany” book to help you understand and implement these techniques. (more…)